Azure Features for Startups

For my cloud service that I founded I decided to use Windows Azure as my cloud platform of choice. The service I created with my partner staxmanade is called Resgrid, and it’s a cloud based service for first responder organizations to manage personnel, units, departments and logistics.

smartphone-featuresMy primary reason for choosing Azure was the price, coupled with BizSpark Program I have almost no out of pocket expenses for Azure for the first 3 years.

My secondary reason was my existing familiarity with the Microsoft development stack, but given the wide range of support for non-MS technologies I probably would have still chosen Azure based on the price.

My third reason, was the massive feature set that Azure provides. In one place I can get PaaS, IaaS, Mobile Support, Database, ESB and much more.

I found this original table on http://www.theworkflowelement.com/2013/02/feature-comparison-azure-and-amazon-from-10000-feet.html, really nice compilation of what Azure has compared to AWS. Their table was a little old, so I updated a little but with some Jan 1 2014 information.

All credit goes to TheWorkFlowElement for the initial table. This is by no means complete, but just a quick overview of what Azure offers and why it’s another reason I feel it’s good for startups needs to keep provider creep to a minimum.

Compute

Azure

Amazon

PaaS 

Cloud Services

N/A

 

Websites

N/A

Mobile Services
IaaS

Virtual Machines

EC2 Reserved Instance

N/A

EC2 Spot Instance

CPU Cores Capacity

Shared core – 8 cores

1 core – 32 cores

Memory Capacity

768 MB – 56 GB

1.7 GB – 244 GB

GPU Support

N/A

2 GPU

Local Storage Capacity

20 GB – 999 GB

*>9TB supported by Blob storage

160 GB – 48 TB

SSD Storage Support

No

Yes

Operating System Families

Linux, Windows

Linux, Windows

Database

Azure

Amazon

Autoscaling & Monitoring

Built-In

CloudWatch

Health based load balancing

Yes

Yes

Public DNS

N/A

Route 53

Services for mobile devices

Mobile Services

N/A

Reports as a service

SQL Reporting

N/A

Message queue

Queue and/or Service Bus

Simple Queue Service

Content Distribution Network

CDN

CloudFront

Memcached compatible cache

Caching

ElasticCache

Media encoding

Media Services

Elastic Transcoder

Identity

Active Directory or Access Control Service

Identity and Access Management

VPN & Cloud Networking

Virtual Networks

Virtual Private Cloud

Dedicated network connection

N/A

Direct Connect

Hadoop

HDInsight

Elastic Map Reduce

Partner marketplace

Azure Marketplace

AWS Marketplace

Workflow as a service

N/A

Simple Workflow Service

Bulk & Transaction Email Service

SendGrid (via 3rd party)

Simple Email Service

Push notification service

Mobile Services / Notification Hubs

Simple Notification Service

Merchant service

N/A

Flexible Payment Service

Packaged deployment

Cloud Service Package

Elastic Beanstalk or CloudFormation

Cloud deployment management

Octopus Deploy

OpsWorks

Scheduled data processing

Azure Scheduler

Data Pipeline

IaaS

Azure

Amazon

Compute

Virtual Machines

EC2 Reserved Instance

EC2 Spot Instance

Network Virtual Network N/A
Bus Service Bus N/A
Notification Hubs N/A
     

Database

Azure

Amazon

Relational DB

SQL Database

Relational Database Service (MySQL, Oracle, SQL Server)

NoSQL

Azure Storage

DynamoDB

Petabyte level data

N/A

Redshift

Storage

Azure

Amazon

Scalable blob storage

Blob

Simple Storage Service

VM mountable volume storage

Azure Drive

Elastic Block Store

Archive storage

Azure Backup

Glacier

Bulk loading

N/A

Import/Export

On-Premises Storage Appliance

N/A

Storage Gateway

Management

Azure

Amazon

Administration

Azure Portal

Management Console

Visual Studio
Powershell
Azure API  

If I missed anything or made a mistake just let me know and I’ll get it fixed. When you look at it, it’s clear, at least to me, that Amazon looks more positioned to larger scale more power computing. Unless you expect your startup to reach Netflix style scale right away, or at least in the first 3 years, Azure should be able to handle the load easily. By then they may match Amazon’s scale, i.e. 32 cores, 244GB of RAM style scaling.

The virtual or horizontal scaling offered by Amazon is very attractive and will be something I’ll be keeping an eye on in the future. But as a developer being able to Git push deploy to Azure Websites, or have Azure pick up a deployment from a TFS server is very nice. As a startup we have to keep our friction down to an absolute minimum, the time we spend on issues like that, long deployments or writing documentation and troubleshooting issues is time we can’t spend developing our product, marketing or interacting with customers.

To that end here at Resgrid we have our deployments to Staging and Production environment’s fully automated via deployments from TeamCity using Powershell. Our TeamCity server also CI’s all of our code, so with a couple of button presses we can fully deploy our system, (6 workers and a database) without much hassle.

All in all, I’m very happy with Azure as our startup choice and I feel that this is where it’s best positioned. For Netflix, Facebook, etc style scale I still think Amazon is the winner. But maybe in a couple of years Azure will get there and there will be some good use cases for us to see.

About: Shawn Jackson

I’ve spent the last 18 years in the world of Information Technology on both the IT and Development sides of the aisle. I’m currently a Software Engineer for Paylocity. In addition to working at Paylocity, I’m also the Founder of Resgrid, a cloud services company dedicated to providing logistics and management solutions to first responder organizations, volunteer and career fire departments, EMS, ambulance services, search and rescue, public safety, HAZMAT and others.