Posts tagged 3rd Party Tools

Why Resgrid moved away from Gravatar

As a developer and technology guy in general I like the convince of Gravatar. Sites enabled with it just pick up my profile picture based on my email address, nothing additional I need to do to set that up, which is always nice. So when we started working on Resgrid and wanted to throw in a profile picture/avatar is was a no brainer, we used Gravatar.

Resgrid is a SaaS product utilizing Microsoft Azure, providing logistics, management and communication tools to first responder organizations like volunteer and career fire departments, EMS, (SAR) Search and Rescue, CERT, public safety, disaster relief organizations, etc. It was founded in late 2012 by myself and Jason Jarrett (staxmanade).


But as time went on I noted that very few users in our system ever set one up. Even customers that really wanted profile pictures (some use those images to determine the rank or capabilities of their personnel) never setup Gravatar’s.

This past week I had the opportunity to talk to one of those customers. To see why they never used it, their response was 2 fold. 1.) They didn’t want YAS (Yet Another Service) with credentials to remember and 2.) Admins\Officers couldn’t set pictures up for their personnel.

I noticed the pain myself with the Gravatar service when I was working on the ability for personnel to update their own profiles from the mobile app. There seems no easy way from within the context of an application to allow users to update their picture. On a mobile app I’m not going to bounce users outside the app to try and use another website JUST to update a profile picture.

So where did we go wrong? Is Gravatar a bad tool?

When designing a product or service it will inevitably have a target audience. Stack Overflow is geared toward developers and technical folk. But Resgrid targets first responders who are usually not highly technical. It’s nothing for a developer to sign up for YAS, were used to it. But for people who aren’t technical even the simplest account setup is a huge barrier to cross.

As a developer I didn’t put myself in the context of my target audience, I took something that I do normally and applied it to my customers. For the most part anytime you do this, your going to fail.

So is Gravatar a bad tool/service? No it isn’t, but it does have a target audience, just like everything.

So when should you use Gravatar?

  1. You have a technical audience that doesn’t mind YAS. (i.e. for a security/privacy oriented product/service I wouldn’t use it even if the target audience is developers)
  2. Profile pictures aren’t an important part of your product or service
  3. Users are only in charge of their own profile pictures
  4. You don’t have a mobile app where users can update their profile from
  5. Your product or service is dealing with Word Press (since acquiring Gravatar anyone with a Word Press account has a Gravatar)

The lesson here? Always think about your target audience and build the product or service for them. Evaluate what your doing and using and apply that filter to it.

Tools and Services to Get Started

Before starting Resgrid I started collecting a number of tools and services that would help launch a company. Everything from DNS providers to legal documents. Most of these services are free or very low cost, as I like to bootstrap my businesses to keep the costs down and keep flexibility up.


I’ve previously written about using Microsoft’s Azure for providing  cloud services and using the BizSpark program for getting $150 of Azure credit a month for 3 years. So I won’t include this in here, but remember that Azure does support more then .Net so even if your not in the .Net stack you can use Azure.

Below are the products and services that Resgrid uses or used, which is the company that I founded with my partner staxmanade in late 2012. Resgrid is a cloud based service for first responder organizations (volunteer or career fire departments, EMS, public safety, search and rescue, etc) to manage personnel, units, departments and logistics.

Below are the free or low cost products and services that Resgrid uses and we’ve used in the past to run companies and help reduce friction and increase automation and productivity. The only other service we won’t cover in this article is the payment processor that we will cover in it’s own post.

Team City by JetBrains (
What can I say about Team City, except it’s the most versatile, complete and comprehensive CI (Continuous Integration) and build server out there. Every company I’ve worked for since I discovered Team City in 2008/2009 I have championed it’s use. For Resgrid it automated our CI builds, our unit and integration testing and we now use it to deploy to staging and production environments.

CloudFlare (
I first heard about CloudFlare when some people were using it to mitigate DDoS attacks against their websites. But CloudFlare is way more then just security production. It’s a free (and paid if you want SSL) service that hosts your DNS for you, provides front end proxy’s and caching, optimizations, CDN (Content Delivery Network) security and so much more. There is also a rich 3rd party ecosystem of apps you can use and I’ve started to trust CloudFlare’s analytics more then Goggle’s or anyone else’s that uses JS because I always use Ghostery and I’m sure software like it is getting more popular.

BitBucket by Atlassian (
Atlassian is one of my favorite companies, just behind JetBrains. When they launched BitBucket as an alternative to GitHub I was a little skeptical, but no longer. Compared to GitHub BitBucket doesn’t have all the features or the super slick interface but it just get the job done. Why BitBucket? Unlimited Private Repo’s and a team of up to 5 people that’s why! If your code is OSS I would go with GitHub, but if your code’s private then I would go with BitBucket, nice and easy.

UserVoice (
My go to HelpDesk, Knowledgebase and customer support software has been UserVoice for many years now. Resgrid uses UserVoice very successfully for over a year now with integration with our mobile applications iOS, Android and PhoneGap. UserVoice is free for one agent, which is perfect for bootstrapped companies or micro enterprises.

MailChimp by Rocket Science Group (
I was first turned off of MailChimp just because of it’s name, but I’m very glad I pushed past that. MailChimp is an amazing email/newsletter service, with a WYSIWYG editor, easy subscriber management and so much more. In under 15 minutes you can have a professional looking newsletter and have it sent out to all of your contacts. MailChimp is free up to 2,000 subscribers and you can send 12,000 emails a month.

SurveyMoz (
Finding a good, low cost, survey tool was actually very hard, I had to dig deep to find SurveyMoz. Although SurveyMoz has a free plan, it’s limited to 20 questions per survey and 250 responses per month. But it’s paid plan, only $16 per month is amazing when compared to everyone else. Very easy to use tools, powerful capabilities and flexibility makes SurveyMoz a great deal at $16 a month and if your just starting out and will have under 250 responses then free is amazing.

LawDepot (
You will have to draw up legal documents, and keep them updated, generate new ones and much more. LawDepot isn’t free, but it’s pretty low cost, under $100 a year for unlimited legal document generation or you could pay per document, but if your going to buy a couple or more, just pay for the year. The interface isn’t the best, but it works well and it guides you through creation of the documents and all the options. From formation to NDA’s to ELUA’s and much more.

Grasshopper (
Grasshopper is a virtual phone system for your business. I started with Grasshopper back when it was called GotVMail and it’s plan was I believe 9 a month. But for 12 a month Grasshopper is a great deal. Customers still love seeing a phone number, and it’s a great way for them to get in contact with you. I was happy with GotVMail back in the day and I’m pleased with Grasshopper now.

Skype by Microsoft (
Here at Resgrid we use Skype for everything, virtual team meetings, IM’ing back and forth, file transfers and contacting our customers, all for just under $10 a month. The Skype software itself is pretty horrid, there’s no way I can talk that up. For the longest time I could not get Skype video to work with Windows 8 desktop mode, not until I upgraded to Windows 8.1. Plus they constant nagging after every call is just plain annoying. But for quick calls, video conferences and IM’s, it’s an all in one platform.

Trello by Fog Creek (
It took a long, long time to find a free/low cost agile project management solution that I liked. I’ve used a lot of them, from AgileZen, to TFS, and pretty much everything in between but Trello is my solution for a simple, easy to use Agile board from here in out. First I love that you can have multiple boards and public boards, it’s something that I like combining with UserVoice that allows customers to see that your working on issues. So you may have a private board for those super secret things and a public board for your customers to see. It’s interface is simple, easy to use and keeps out of your way.

So those are my go-to services and products for spinning up a new company or brining into an established company to reduce friction. As a developer run bootstrapped business our time can either be spent adding business value, working with/acquiring our customers or being a plumber. Personally I would rather focus on business value and customers then deployments, builds, and maintaining custom built solutions to problems that there are free/low cost solutions for.

In my next article I’ll cover some payment processors and then accounting software.

Licensing System for your .Net Applications Pt.1

My requirement is simple, I need to license my upcoming .Net based desktop applications. My licenses allow for a single machine only, or multiple installation, so I need to track and authorize license usages. Even unlimited licensing I would like to track installations to see how the application is doing. So based on this need and my resolve that I try never to re-create the wheel, unless it’s smelly and looks bad, I’m off looking for a .Net Licensing system.

My methodology for this process will be quite simple. First I’m going to try and determine the major players on the .Net Licensing market. I will only be looking at .Net Licensing systems and not IP/Code protection systems at the same time. I’m a best of bread type person and I will analyze those at a latter time. After I’ve determined the major players I’m going to see those that offer turn key, or almost turn key, license activation/authorization capabilities. I don’t want to spend time coding something I believe that should be provided out of the box.

When talking with friends and doing research I find the most common solution for licensing is ‘roll your own’, which to me isn’t a good answer. Although I don’t have a problem with that it seems there should be good enough solutions to meet my seemingly minor requirements with a prepackaged tool that’s easy to use and has an existing community.

So my search begins, below are some of the players that I could find from a quick search and although I stumbled among a number of blog posts none of them had more then 2 or 3 from the list below.


EZIRIZ IntelliLock

Manco .Net Licensing


Microsoft Software Licensing and Protection Server

Infralution Licensing System

IonWorx Serial Shield


Oreans WinLicense

LogicNP CryptoLicensing

SeriousBit Ellipter

.Net Licensing Pro

Although most, if not all, of these products allow you to extend the software product to allow it to function to meet your specific needs as I stated in the opening of this analysis I wanted a Licensing product that supported licensing activation, which to me is a common usage scenario and something that should be out-of-the-box functionality.

First one I want to remove from the list is Microsoft’s SLP Server/Service. I remember when this launched and I kept and eye on it, slowly it just vanished and you have to dig deep to find any information. To me this product and service is dead, you can’t sign up for the SLP service offering and you cannot download even a trial of the SLP server.

The removal of Microsoft’s SLP from my list narrows my working set from 11 to 10, this will be the base list I start my work with. My next post will narrow down the list by feature set and capabilities, after that I will demo and contact each company to create a final list that I will test with an application.

If anyone wants to submit a late entry feel free to add a comment or drop me an email.

UPDATE (5/22/2009): I got an email saying I should also look at .Net Licensing Pro, so I have added it to the list, I want to keep the list in one place so people can use it as a resource. So I will just update this post if people have more for me to look at.

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